Starting a New Era

Issue: 

Jason Brummond, the new Daily Iowan publisher, opens a new era of notoriety for the historic paper.
Jason Brummond, the new Daily Iowan publisher, opens a new era of notoriety for the historic paper.

Two seasons have passed since The Daily Iowan greeted the new publisher, Jason Brummond (BA ’08 /MBA ’14), in March of 2017. Brummond, an Iowa City native, worked as the editor in chief for The Daily Iowan during his senior year. He said settling in Iowa City, where he grew up and went to school, brings him nostalgia.

“I’m thrilled to be back at The Daily Iowan and on the University of Iowa campus,” Brummond said. “The DI has meant so much to me. It feels like I’m back home.”

Brummond, who grew up playing and watching sports, said those experiences inspired him to work as a journalist.

“I started working at The Daily Iowan as a sports journalist my freshman year, and that experience had a profound impact on my career and life,” Brummond said. “I want to help students have the same opportunities I did.”

Inheriting and Developing the Legacy

Brummond’s predecessor, Publisher Emeritus Bill Casey, who worked for The Daily Iowan since 1976, retired last year. As a result, Brummond has huge shoes to fill.

“Bill was my friend and mentor, a big influence for me,” Brummond said. “I want to continue the strong tradition Bill established of the DI being one of top college newspapers in the country.”

Casey said Brummond is the rare combination of a person that understands business, but also understands news.

“Fifteen years ago, we didn’t have Facebook. Ten years ago, we did not have Twitter. Today, journalists use Facebook, Twitter, and even Snapchat as a news platform,” Jason Brummond said.

“Jason understands how fast media can change,” Casey said. “We need a person like him to lay the ground for future generations.”

Founded in 1868, The Daily Iowan is the first college newspaper west of the Mississippi River. In 2018, it will celebrate its 150th anniversary. Brummond’s goal is to help lead The Daily Iowan through the changing media environment and to stay ahead of other newspapers while embracing its legacy. This fall, The Daily Iowan became one of the first 10 college newspapers to launch on the Snapchat Discover page.

“Everything develops so quickly now,” Brummond said. “Fifteen years ago, we didn’t have Facebook. Ten years ago, we did not have Twitter. Today, journalists use Facebook, Twitter, and even Snapchat as a news platform.”

Training Students to Stand as Skilled Journalists

Currently, more than 100 UI students work for The Daily Iowan across newspaper, television and online. Brummond wants them to be trained by the newspaper’s professional coaches, including writing, TV, photography, sports, design, and even politics.

“Journalism is more important now than ever,” he said. “Our students have the opportunity to learn and get feedback on what they could have done better or differently and become better journalists.”

Journalism majors Adam Hensley and Peter Ruden said Brummond has been great as the new publisher.

“Jason tries to keep up with every single reporter and their stories,” Ruden said. “I really appreciate how he is willing to work with everyone.”

Brummond’s presence as a former sports writer greatly assists Adam Hensley, The Daily Iowan’s current sports editor. “Jason has a vast background in sports,” Hensley said. “His many experiences help me determine what I can do better."